T2 tea vs. Lipton's tea

T2

T2's primary colours are orange, black and white, with bright colours used to differentiate the many different flavours of tea available. These colours are very good at catching your attention and contrast with the black to give a sophisticated feel to the store.

T2 uses the sans serif font Arial bold in their branding and logo which gives the brand a young modern feel. With the Lack of serif's making the typeface less formal and easy going, which is also enhanced by the stores low lighting and cosy atmosphere.

T2 uses mostly cardboard and plastic wrap in their packaging, with the plastic wrap that in some cases reseals, helping keep the product fresh. Paper bags are used for their carry bags. T2's packaging shows its quality as it helps to preserve the product being purchased. Their packaging is also connected to user experience as the customer is able to open the box to see the product through the plastic wrapping, experiencing more of the product before purchasing. 

Lipton

Lipton's main colours used in their branding and logo is yellow and red, with variations in the colour of the packaging to differentiate the different flavours of the tea. Though used to a lesser extent than T2 with the differences not quite as obvious as they use graphics as well to separate the flavours.

Lipton also uses a san serif font, Arial Regular for their branding and logo, which gives off a more relaxed feel than a serif font. The use of the Arial Regular typeface links Lipton to the many other brands that fall under the Unilever Company, making the brand and product less unique. 

The materials used for the packaging of Lipton tea products is a cardboard box with plastic wrap around it to stop consumers from opening the box before purchasing, unlike T2, making purchasing Lipton products less of an experience, with customers aware of exactly what they are purchasing, whereas T2 customers have their favourite flavours but are also encouraged to try new products whether by tasting, seeing and smelling them.

Comparison

Customers of T2 are paying for the quality of the products as well as the overall experience, whereas Lipton customers are going for a lower quality more familiar product. 

References

http://www.t2tea.com/

http://www.lipton.com.au/

https://www.unilever.com/brands/

Product Mood Board