Presentation Debrief

Following our presentation, our group will need to consider further how to make sure that our stall will be structurally sound and start collecting additional cardboard to create our tree.

We will also need to look into the cheapest place we can purchase the materials for our Packaging.

Presentation and Brand Overview

Brand Overview

Our brand has taken on a very natural environmental feel, with our brand name as "Umber" which is a natural reddish brown colour. The colour scheme is made up of different shades of umber and a shade of green, with the logo made up of these colours and incorporating a tree which links back to the environment and the 3 of our 4 different products that will be made of wood. 

The Whole Concept

Aesop

The Aesop brand has a very sophisticated feel, conveying quality and value. Using very natural materials, colours and shapes throughout the different components of the brand. The main colours used throughout the packaging is browns, black and white, creating a very neutral sophisticated colour scheme. The Packaging itself is very classy, using glass bottles for the product with cardboard boxes for protection. The Displays a very creative and unique adding to the overall luxurious look.

The brand conveys a message of sophistication, luxury and quality, which is what the customer is paying for, a well researched, refined and upmarket product that not everyone can afford.

The Aesop stores and displays are made up of a lot of timber, which continues well with their natural colour scheme and atmosphere. Lighting also adds to the natural relaxed atmosphere, enhancing the luxurious feel and contrasting with the lower market companies and stores.

References

http://www.aesop.com/au/

http://www.dezeen.com/tag/aesop/

Group Mood Board

Group Mood Board

Target Audience

Our stalls target audience is females aged 18-45 as our products are more feminine and would likely be purchased by females or for females as gifts. 

"Brand Feel" 

The brand feel we are looking to achieve is a relaxed, nature-inspired atmosphere. Linked deeply to the environment with our choice of colours, display and brand name.