Aesop
The Aesop brand has a very sophisticated feel, conveying quality and value. Using very natural materials, colours and shapes throughout the different components of the brand. The main colours used throughout the packaging is browns, black and white, creating a very neutral sophisticated colour scheme. The Packaging itself is very classy, using glass bottles for the product with cardboard boxes for protection. The Displays a very creative and unique adding to the overall luxurious look.
The brand conveys a message of sophistication, luxury and quality, which is what the customer is paying for, a well researched, refined and upmarket product that not everyone can afford.
The Aesop stores and displays are made up of a lot of timber, which continues well with their natural colour scheme and atmosphere. Lighting also adds to the natural relaxed atmosphere, enhancing the luxurious feel and contrasting with the lower market companies and stores.
References
http://www.aesop.com/au/
http://www.dezeen.com/tag/aesop/
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