Smiggle was started in 2003, opening their first store in Melbourne. Later spreading across Australia and then over to New Zealand, Singapore and UK. Smiggle joined the Just Group in 2007, with their goal to become the world's most exciting and famous stationary brand, inspiring and developing the creative spirits of their young customers.
They aim is to deliver original, fun, affordable stationery which they achieve by using bold colours, quirky graphics, with bright inviting stores enticing people in. Their intention to blur the lines between education and fun.
This is achieved as their target market is Kids and Tweens, who are drawn to the bright colours, quirky products and clever designs. With their parents attracted to the products that inspire their kids to create and learn. The stores are inviting and encourage the kids to test and play with the products available.
Smiggle's packaging is primarily cardboard and plastic with the use of paper bags for carrying customers purchases. Which have their logo on the front that signifies the creative tools and fun inside. Smiggle aiming to keep the packaging to a minimum so they remain as environmentally friendly as possible and so that the store is as hands on as possible, giving the shoppers a chance to use and play with the products before purchasing.
References
http://www.smiggle.com.au/shop/en/smiggle/about-us
http://www.justgroup.com.au/pdf/AustralianPackagingCovenantActionPlan.pdf
http://www.trulydeeply.com.au/madly/2012/10/17/smiggle-the-aussie-brand-that-is-laughing-while-other-retailers-scratch-their-heads/
Where to get
ReplyDeleteretail packaging supplies in Perth can be a difficult issue for many shoppers. Perth is well known for having some of the finest food and wine producers globally, making it a popular choice for international distributors. The city also has a renowned coffee culture and offers a great selection of cafes and eateries, from the traditional urban delights to more conventional rural locales. However, if you are looking to stock your shop with environmentally friendly supplies and good value for money, you might want to consider where to get retail packaging supplies in Perth.