Products in supermarkets are displayed in various groups throughout the store, predominantly displayed on shelves that make up aisles throughout the store. With the fresh produce arranged in open crate like shelving, taking up a lot of shop space within the store and frozen and cold products stored in fridges and freezers around edges of the store.
The layout of supermarkets is very similar across the different stores, with products split up into different categories such, fresh fruit and vegetables, meat, seafood, dairy, frozen, pantry etc. so that people can easily find what it is they are looking for.
The Products displayed in a supermarket are often displayed to convey freshness, with the fresh produce taking up a lot of the shop space, with the products displayed together so that customers can see the range of produce available and the bright colours catch their eye. They are also there to be picked up and examined, meaning you can check the product before purchasing as there is no packaging in the way.
New and on sale products are often placed at the end of the aisles and the front of the stores so that they are easy to see and encourage impulse buys at the registers. High turnover products are frequently placed at eye level so that they a more likely to be seen, these products a typically products that people buy on impulse.
Supermarkets and brands use signage as visual clues and attention grabbers for products, for example, signage in Woolworths is often green, which presents ideas of freshness and growth. Sale signage is often bright colours which catch customers attention and new products often have signage with big eye-catching typefaces.
References
https://www.coles.com.au/
http://www.woolworths.com.au/wps/wcm/connect/webSite/Woolworths/
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